SNL star Kenan Thompson wears East Coast Lifestyle hoodie on air
David Burke | CBC News | Posted: November 16, 2015 5:52 PM | Last Updated: November 17, 2015
The hoodie has now sold out on the company's website after appearing on Saturday Night Live
The founder and CEO of East Coast Lifestyle is thrilled that Saturday Night Live star Kenan Thompson wore a hoodie made by the company on the Nov. 14 show.
"It's amazing to see the support from Kenan Thompson on Saturday Night Live. That's probably one of the most watched shows in North America, so to see him wearing that shirt on air brought in a tremendous amount of social media," said Alex MacLean.
Dozens of people on social media contacted MacLean after spotting Thompson in the hoodie on Saturday night.
Comedian Kenan Thompson has been on Saturday Night Live since 2003 and has been in numerous other TV shows and movies, including the cult favourite Snakes on a Plane.
The shirt Thompson wore on SNL was a black hoodie with a green East Coast Lifestyle logo on it. Thompson was sporting the shirt when the show's credits were rolling on Saturday, as well as outside of the show taping.
That particular hoodie has now sold out online, but MacLean says it's not clear if the sell out happened because Thompson was wearing the shirt.
MacLean says having a celebrity wear your clothes can increase sales.
"When Ed Sheeran wore the black hoodie with the turquoise blue wave logo on it, we sold 133 units right away, after him wearing it at the Air Canada Centre," he said.
MacLean has no idea how Thompson came across the East Coast Lifestyle brand.
However, according to a Chronicle Herald story posted in 2014, Thompson's wife, Christina Evangeline, has family in Halifax.
East Coast Lifestyle is a Halifax-based business that started in 2013, when MacLean was asked to start a temporary business for an entrepreneurship course he was taking at Acadia University.
The clothing company was a hit and since then has sold thousands of garments.
East Coast Lifestyle clothes are carried in 73 malls across Canada and are available online.