B.C. Ferries names new vessels leaving name calling in its wake

Original #NameAFerry campaign turned nasty naming new ship 'Queen of Delays'

Image | #NameAFerry #BCFerries

Caption: B.C. Ferries naming competition is over and the final three names chosen honour the First Nations' communities along the Salish Sea. (B.C. Ferries)

After a choppy start to B.C. Ferries name search for their new ferries(external link), three new titles were chosen today, in honour of West Coast Salish history and its legends.

Image | New BC Ferries vessel names

Caption: New B.C. Ferries vessels sport names that honour First Nations heritage along the Salish Sea. (BC Ferries)

The B.C. Ferries vessels Salish Raven, Salish Orca and Salish Eagle will soon be plying the waves, serving comfort food and diesel-scented travel memories to B.C. ferry-goers.
But it wasn't a simple sail into the sunset. At first the social media campaign backfired when the #NameAFerry hashtag was hijacked by people critical of ferry service and rising fares.

Image | Coast Salish wear at B.C. Ferries naming campaign

Caption: B.C. Ferries received more than 7,000 suggestions before settling on names that honour Coast Salish history. (B.C. Ferries)

Names on the original Facebook(external link) page ranged from insulting to profane:
  • Queen of Delays
  • Queen of Denial
  • High Fees on the High Seas
  • The Christy Clark Ark
  • Queen of No Other Choice