J.P. Lewis says New Brunswick voters seduced with 'tasty tidbits'

Political scientist J.P. Lewis says the less people follow politics, the easier one tidbit might sway them.

Media | Voter pandering

Caption: New Brunswick's political parties have been making election promises geared toward specific voters. Some call it pandering, others call it good politics.

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Some call it pandering, some call it good politics, but candidates don't always get elected on big ticket items like health care and education policies. According to political analysts, sometimes, it's the tasty tidbits offered to seduce the voters.
Political scientist J.P. Lewis says the less people follow politics, the easier one tidbit might sway them.
“I think some people may see it as pandering, but others may simply see this as smart politics,” he says. “That in some ridings, where the race may be divided by a few votes, you can compel some of the undecided or those softly leaning to your party, by policy positions on issues that most people aren't thinking about, it's probably a good political strategy.”
Progressive Conservative leader David Alward promises a $2 an hour top up to seasonal workers' pay cheques, a move New Democratic Party Leader Dominic Cardy says was nothing more than a vote grab.
He says New Brunswick needs systemic reforms, not desperate grabs to try and win votes at election time.

Voters say they aren’t so easily swayed

"We've already talked about increasing minimum wage, full stop,” Cardy says. “In line with the report both the Tories and Liberals already agreed to a few years ago under the first poverty reduction plan. Stick with your plan. Don't come up with election period announcements designed to win votes in a few difficult constituencies. That's all the announcement was yesterday.”
At the same time, Cardy just announced a plan to reduce vehicle inspections to once every two years. The same idea the Peoples' Alliance party offered in May, along with losing the front licence plate.
This weekend, Liberals offered the idea of increasing the number of moose licences in the province, rather than the Tories plan to extend the season.
Voters say they aren’t so easily swayed. Marcel Martin says political parties are malleable.
“They can easily change, or modify their minds to please the population. And I think when they do that, it's bad news,” he says.