Why 22 Minutes says 'buy a stranger a coffee today'

Sheila's village only has 19 Tim Hortons

Media | Tim Hortons 22 Minutes

Caption: A recent trend of pay-it-forward coffee generosity prompts customers to reach further into their pockets.

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The This Hour Has 22 Minutes(external link) crew wants Tim Hortons customers to dig a little deeper and pay-it-forward by paying for coffee.
This summer Canadians from Yellowknife to St. John's bought more than 10,000 cups of coffee for strangers shared through 30 random acts of kindness at Tim Hortons outlets across the country.
READ MORE: Are we hard-wired to buy Timmies for hundreds of strangers?
How about that?
The 22 Minutes team says that's not nearly good enough, Canada. Check out their video on this page.