So... BuzzFeed, eh? The home of the listicle launches in Canada
Ridiculous? Maybe. But highly share-able.
After just a few days online, that video has already been viewed well over a million times and climbing on BuzzFeed's YouTube channel. And those kind of numbers are par for the course at Buzzfeed -- proving they know how to create content that works on the internet, ridiculous or not.
We're talking about BuzzFeed today because starting tomorrow, the new media titan officially launches its Canadian operations.... which will go by the name of BuzzFeed Canada.
To steer the new Northern operation, Buzzfeed has tapped Craig Silverman. He's known to journalists for his blog Regret the Error, which tracks media mistakes and mea culpas, as well as his website Emergent, which monitors viral rumours online.
Today, as part of our occasional series Eye on the Media, we were joined by BuzzFeed Canada's founding editor, Craig Silverman in our Toronto studio.
This segment was produced by The Current's Howard Goldenthal.
(Music Bridge: APM Music)
RELATED LINKS
BuzzFeed hires author of award-winning book on journalistic errors to head Canadian team - The Globe & Mail
John Bohannon's Chocolate Hoax and the Spread of Misinformation - The Observer