The 180

Opinion: Stoner language is limiting pot's potential

Pot. Weed. Grass. Ganja. Most Canadians could roll off a handful of names for marijuana. But the people who help market medical marijuana say that needs to change. They say the stoner language stereotypes around marijuana prevent Canadians from accessing the benefits of medical cannabis.
Do words like "pot" and "weed" make you wary of medical cannabis? (Kim Brunhuber/CBC)

"Medical cannabis" is not a sexy phrase. 

Nor is it a common one at the moment. You don't hear it at parties, or in the park behind the high school. 

And that's a point Marlo Taylor wants to make. 

Taylor, who does public relations work for licensed growers of marijuana, says we need to rethink the language we use around the drug. 

We are all products of the environment that we grew up with, and if your association with marijuana is a particular stereotype, it's really difficult to walk into your physician's office and ask them to prescribe you 'dope' or 'weed.'- Marlo Taylor, PR consultant

But Taylor argues if you were familiar with the concept of medical cannabis, and not stoner stereotypes for example, you might feel comfortable asking for it. 

And isn't that a terrific thing, that if people can get real relief because we just introduced a couple of new terms into our vocabulary, I think that's a tremendous benefit to all of us- Marlo Taylor, PR consultant

We know, the science behind the medical uses of marijuana is still unclear, so given that, is it really wise to remove the stigma? 

But Taylor says she thinks the science is changing.

She says there is more clinical research underway, and thinks the research will give doctors more of the information they need to feel comfortable with cannabis.