Should cities have slogans?
The City of Edmonton is reconsidering whether its "City of Champions" motto should remain on its Welcome signs. We explore some of the best and worst, and just what city slogans are supposed to accomplish anyway.
The City of Edmonton's slogan is "The City of Champions," but the city was asked to reconsider whether the motto should remain on its welcome signs.
So what does it accomplish for a city for have an inspirational catchphrase on its letterhead?
We'll discuss that with Bill Baker, branding expert at the Vancouver firm BB&Co Strategic Storytelling.
The EEDC and Make Something Edmonton will make a presentation to council in Spring 2015 on the topic of the city's "Reputation Branding." Read more about the history of the City of Champions slogan from Make Something Edmonton, and from the City of Edmonton.