Spark

How retroactive advertising puts products in old videos

Product placement in movies, TV, and music videos has existed for a long time. But now, ads for new products can be seamlessly placed into old videos.
Retroactive Grand Marnier ad in the video for Darius Rucker's song "True Believers."

Product placement in movies, TV, and music videos has existed for a long time. But now, ads for new products can be seamlessly placed into old videos. It's another example of how, in an age of digital manipulation, we can't really believe what we see anymore. We speak to Ted Mico of Mirriad, a company that retroactively places ads in TV shows and online videos.

Retroactive Levi's ad in the video for Aloe Blacc's song "The Man."