How social media companies keep you coming back for more

What do Facebook, Instagram, Twitter, and Pinterest all have in common? According to Nir Eyal, they're habit-forming. In his new book, Hooked: How to Build Habit-Forming Products, Nir explains how successful companies build the products that keep us coming back for more.

Book Giveaway

We have copies of Hooked to give away! For your chance to win, leave a comment below (desktop site only) telling us: what's the most habit-forming product you've ever used? The contest closes at 5:00 pm Eastern on Thursday, November 13, 2014. CBC contest rules apply.

Check out this video of Nir Eyal talking about Building Habit Forming Products