Six Tips for Going Viral
Whether you're a journalist, a marketer, a musician, or an individual who's really into social media, lots of us want to create content that can 'go viral'. What are the keys to making content that people want to share? Limor Shifman is Senior Lecturer in the Department of Communication at Hebrew University of Jerusalem, and author of the new book,...
Whether you're a journalist, a marketer, a musician, or an individual who's really into social media, lots of us want to create content that can 'go viral'. What are the keys to making content that people want to share?
Limor Shifman is Senior Lecturer in the Department of Communication at Hebrew University of Jerusalem, and author of the new book, Memes in Digital Culture. From looking at the research on virality, she's identified The Six Ps of viral content: Positivity, Provoking High Arousal Emotions, Packaging, Prestige, Positioning, and Participation.
She explains in the clip above.