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How Shawn Hitchins' Ginger Pride jokes ignited red-hot passion

From one man pity party to international news story. Comedian Shawn Hitchins shares how he became an accidental spokesperson for "Ginger Nation".

It started out as a joke, but Shawn Hitchins' crusade for redhead respect has attracted serious attention. 

As Ginger Pride takes hold in places like Plymouth, England and Breda, Holland, the comedian joins Shad to explain how he became an accidental spokesperson for Ginger Nation. 

Hitchins describes his shock as his mischievous one man parade became a full blown march, and how the very real frustrations of people with red hair gave him pause. 

WEB EXTRA | Have a glimpse of Shawn Hitchens' highlight reel — plus see his message for fellow red heads below. 

(And okay, one last thing. If you're okay with a little swearing and sexual innuendos, here's a fitting song for this segment by the talented Tim Minchin.)