Front Burner

Tactics or trolling: Elon Musk's play for Twitter

The epic fails and spectacular success of the world’s richest man — and what’s behind his latest play to take over Twitter.
Tesla CEO Elon Musk, who currently owns about nine per cent of Twitter shares, recently disclosed an offer to buy the company for $43 billion US, or $54.20 per share. (Frederic J. Brown/AFP/Getty Images)

Elon Musk, the world's richest person, is making a play to take over Twitter. It's a platform he dominates already with 82 million followers. The bold but unconventional tactics he's employed are on brand for Musk; part tech billionaire, part internet troll. 

Today on Front Burner, we're talking to the Washington Post's Will Oremus about Musk's latest endeavour, some of his past controversies and whether it's even possible to hold the world's richest man to account.

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