Sam Rudy can get you tickets to Hamilton ... if you ask nicely.
The day after the Broadway musical Hamilton broke the record for Tony nominations, you could buy good seats from ticket reseller StubHub for $3,344.
Steep, right? You can grab lousy seats for much less: $666. But in either case, you'd need to buy more than one to seal the deal. If you just wanted a single ticket the price was $1,295.
Lin-Manuel Miranda's hip-hop musical about the life of American founding father Alexander Hamilton is a huge hit. Fans include Oprah Winfrey, Selena Gomez and Beyonce and Jay Z. Michelle Obama called it "the best piece of art in any form that I have ever seen in my life."
People want to see it and they're willing to pay.
There is something different about, not the sheer number of requests, but about the passion people have who want to see the show," says Sam, "a hunger to see the show beyond the usual circumstances.- Sam Rudy
If you try to book a ticket through the theatre you won't be in the audience until sometime in 2017. But there's one man in New York who has tickets for each performance and he alone decides who will get them.
He is Hamilton's gate-keeper, Sam Rudy, the press agent for Hamilton. Sam controls four tickets per show — very good seats by the way — and he awards them to members of the media and others, at his discretion.
With a show this hot, the media requests are piling up on his desk.
"I just can't respond to every request. "I wouldn't get anything else done", he tells Brent Bambury on CBC Day 6. "And I really don't think my parents sent me to college to pick house seats."
He claims no one's tried to bribe him. Yet.
"They have not. I got a lot of thank you gifts, a lot of bottles of champagne which go unopened because I don't drink. And a lot of sweet stuff which I don't eat because I'm diabetic." But there's a payoff for him anyway, because like everyone else, he loves the show.
"I feel very honoured in every capacity to be affiliated with Hamilton."
This hit is different
There have been hot tickets on Broadway before: Book of Mormon, The Producers, even Wicked sent people to resellers and scalpers in their day. Hamilton, a play that casts Latino and black actors as the white founders of America, arrives in a strong season, with the stamp of approval from the country's first black President.
Combine that with the appeal to youth, and the magnetism of Miranda, the show's writer and star, and demand for seats comes from all corners. Sam Rudy is feeling the effects.
"There is something different about, not the sheer number of requests, but about the passion people have who want to see the show," says Sam, "a hunger to see the show beyond the usual circumstances."
Don't worry if you can't get a ticket
With this much competition for tickets, it doesn't seem like trying to get a seat would be worth the effort. But Sam says you shouldn't worry. With a hit this big, there are sure to be traveling productions and a long run in New York is guaranteed.
"It's not going anywhere and if it goes anywhere it's coming to your city. There always is a way to get a ticket. I'm not the only avenue the people have to get tickets to Hamilton."
Still, his four seats per show are so coveted that it's not just press and the journalists hitting him up for tickets. U.S Supreme Court justices have enjoyed the show from Sam Rudy's seats.
"They're the best!" he says, "They're so cool and they sent the best swag. Chief Justice Roberts sent an autographed copy of the Constitution and the earmarked the pages where it talks about governing. That was pretty cool."
So far five members of the court have hit him up. That's a majority. Gatekeeper Sam Rudy says it just shows how special the show is.
"They can't settle on anything, except Hamilton. They all agree on Hamilton as a must see."