Performative brands and property taxes: we go from social media to societal costs
What are businesses doing when they post corporate messages of solidarity with protests?
Corporate responses to the Black Lives Matter movement range from courageous to lukewarm to tone-deaf.
What makes a campaign inauthentic? How does that impact the public who views these messages, the communities a brand is trying to address, or a company's customers or employees?
Hear from people reacting to these messages, as Cost of Living host Paul Haavardsrud speaks to marketing expert Ryan Holtz to parse apart meaningful actions from potentially empty platitudes.
- The Cost of Living has moved back to our old timeslot on CBC Radio One!
Catch us Fridays at 11:30 a.m. or Tuesdays at 11:30 p.m. in most time zones.
To listen anytime, click here to download the show to your podcast player of choice.
Also on the program: plumbing rush.
The coronavirus pandemic means more kids staying at home all day with their parents. And that means more ping pong balls are getting flushed down toilets.
Listen as producer Anis Heydari finds out how plumbers are plunging into the COVID-19 rush of house calls.
Finally, cities and towns across the country are staring at a $10-20 billion financial hole.
But unlike other levels of government, they cannot run deficits. So how do the books get balanced when the revenue is gone?
Click here for more from producer Richard Raycraft find out what these budget shortfalls will mean for our property taxes and the services we rely on.
Click 'Listen' at the top of this page to hear the whole episode or download the CBC Listen app.