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Adele's 'almost Beatles level' global appeal and what it means for the music industry

She's one of a handful of artists who can still sell entire albums — and not just digital downloads but actual records! However, a lot has changed in the six years since Adele released her last album. Can she do it again?

Pop star's new record could change what we think we know about album sales

Adele's last album sold more than 20-million copies globally, and many of those sales were actual, physical copies of the album. (Robyn Beck/AFP/Getty Images)

When was the last time you bought an album?

Streaming now makes up three quarters of all music industry revenues in Canada, but this week's release of a new album from Adele might prove the exception to the rule.

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"Her multi-generational appeal is is almost Beatles level," says Jem Aswad, deputy music editor for Variety in Los Angeles.

"She appeals to that broad sweep of people, and that adds up to an awful lot of sales and an awful lot of revenues." 

However, a lot has changed in the six years since Adele released 25.  Jennifer Keene looks at whether her fans will still pony up cash to get their hands, physically, on her records.


Listen to the segment above  — or download and subscribe to the Cost of Living podcast.