Fake it 'til you make it: why some entrepreneurs invent fake assistants
Some female entrepreneurs are inventing male assistants to help boost their company's image and navigate some of the gender stereotypes faced by women in business — but does it work?
No employees? No problem!
Not all assistants are created equal. Some aren't even real.
Nevertheless, senior producer Jennifer Keene finds that even fake assistants can get the job done.
- The Cost of Living ❤s money — how it makes (or breaks) us.
Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT).
We also repeat the following Tuesday at 11:30 a.m. in most provinces.
Hear from a female entrepreneur who used imaginary male assistants to help boost her company's image and navigate some of the gender stereotypes faced by women in business.
Listen to the segment above — or download and subscribe to the Cost of Living podcast.