Toronto

#TORONTOsign: Mayor wants to know where sign should go

Toronto Mayor John Tory wants to know where residents think a large 'TORONTO' sign set up for the Pan Am Games should be displayed during a 2016 tour.

John Tory says sign put up for Pan Am Games could even travel outside city - to mock Ottawa Senators

A woman takes a selfie in front of a large sign reading "TORONTO" by city hall on a sunny day
Emily Miller stops during her lunch break to take a selfie in front of giant letters spelling out Toronto at Nathan Phillips Square in the city centre. Mayor John Tory is asking people via social media where the sign should tour in 2016. (Rebecca Blackwell/Associated Press)

Toronto Mayor John Tory wants to know where residents think a large 'TORONTO' sign set up in front of city hall for the Pan Am Games should be displayed during a 2016 tour.

Tory launched a campaign on social media Thursday that included a video asking Torontonians to tweet suggestions to him at his handle @JohnTory. The campaign uses the hashtag #TORONTOsign.

In a news release, the city said the sign at Nathan Phillips Square "has become a hit with residents and tourists." Spelling out the city's name in large letters, the sign is reminiscent of both the much larger HOLLYWOOD sign and a sign in Amsterdam popular with tourists.

In a video, Tory suggests High Park in the city's west, or Yonge-Dundas Square downtown. He even suggests the sign could leave the city.

"Maybe we can put it outside the Canadian Tire Centre, the home of those awful Ottawa Senators," he said.

The sign will remain in the square until the end of the year, then tour the city (and possibly beyond) in 2016.

Here are some of the early suggestions on Twitter: