Amazon moves to sell films online

Amazon.com is talking with major media companies about offering unlimited views of older TV shows and movies online, in an attempt to stay relevant as consumers flock to Apple's iTunes store and Netflix Inc.'s subscription plan.

The internet retailer has approached several companies, including Viacom and Time Warner, two people familiar with the matter said Tuesday. They requested anonymity because the talks are ongoing.

The negotiations are at an early stage and focus on selling TV shows and movies that are available on home video, according to one person.

An Amazon spokesman said the company cannot speculate on the future.