CBC and Massey Hall form 5-year partnership
New programming will focus on emerging and established artists, and be available to watch on CBC platforms
The City of Toronto has declared June 14 Massey Hall Day, and in recognition of the day there is more news: Massey Hall and CBC are announcing a five-year partnership that includes naming CBC as the official media partner for the venue and Allied Music Centre.
The partnership will include a new live concert series for national audiences that will be available across CBC platforms, beginning this fall, as well as new programming initiatives to amplify emerging and established homegrown musical talent. The concert series will be available on CBC platforms including CBC-TV, CBC Gem, CBC Listen, CBC Radio and CBC Music, recorded from all of the venues within the Allied Music Centre including the 100-capacity community theatre, the 500-capacity club, and the main stage at Massey Hall.
"In bringing together these two iconic Canadian cultural brands, this groundbreaking new partnership will further elevate CBC and Massey Hall's shared commitment to nurture, support and showcase the very best of this country's musical talent across all genres," said Barbara Williams, executive vice president of CBC.
The artists and schedule will be announced closer to the series launch this fall.