A main route through downtown Toronto has been given a temporary makeover to honour megastar Taylor Swift ahead of her six concert run in the city next week — and to raise money to help people facing food insecurity.&nbsp;

Signs bearing the name Taylor Swift Way will designate the route from Rogers Centre — where Swift will perform — to Nathan Phillips Square, where city hall is located, for the month of November.&nbsp;

A total of 22 signs will go up along Queen Street W., John Street, Front Street and Blue Jays Way.

The short-term name change follows a near-unanimous motion that passed at city council in July.&nbsp;

"Taylor Swift has a magical way to connect people around the world. Her music unites us, her lyrics and music touch us deeply," said Toronto Mayor Olivia Chow at an event Monday morning, where the first of the signs were unveiled.&nbsp;

"It is only fitting that Toronto connect her event team, and the fans, through the Taylor Swift Way," Chow said.&nbsp;

The city also&nbsp;announced Monday that the signs are being auctioned off online to raise funds for the Daily Bread Food Bank. Rogers will match funds raised up to $113,000 — a nod to Swift's lucky number 13.&nbsp;&nbsp;

With one meal costing Daily Bread about $1, that money will go a long way to feeding the thousands of people who rely on the food bank everyday, said Neil Hetherington, CEO of Daily Bread Food Bank.&nbsp;

"There's 226,000 meals that could come just by the renaming of this wonderful street," he said.&nbsp;

'Tis the damn season for Taylor Swift, Toronto's Version. The city says it's ready for it

In preparation for 10 days of Taylor Swift, the City of Toronto has announced how it will deal with traffic, transit and public safety, as huge crowds are expected to flock to the downtown core during her six scheduled shows in November.

How Toronto is preparing for Taylor Swift’s Eras Tour

Taylor Swift holds up three fingers while singing into a mic.

US singer-songwriter Taylor Swift performs during her Eras Tour at Sofi stadium in Inglewood, California, August 7, 2023. (Photo by Michael Tran / AFP) / RESTRICTED TO EDITORIAL USE (Photo by MICHAEL TRAN/AFP via Getty Images)

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To get ready for Taylor Swift’s six upcoming Eras Tour shows in Toronto, the city has unveiled a plan to ensure transit and traffic flows smoothly. The plan also covers public safety. CBC’s Greg Ross has the details.

Route to be called 'Taylor Swift Way' when megastar comes to town

Call it Taylor's Toronto, at least for a month. Toronto councillors have voted to temporarily mark a route through the downtown core with signs honouring megastar Taylor Swift when she brings her Eras tour to the city later this year.

Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on March 17, 2023 in Glendale, Arizona.

Taylor Swift reputation era 

Taylor Swift performs onstage for the opening night of The Eras Tour at State Farm Stadium on March 17, 2023 in Glendale, Arizona. Toronto city council has voted to temporarily mark a route through the downtown core with signs honouring the megastar when she brings her tour to the city later this year.

Just hours after the auction went live, the first Taylor Swift Way sign had already attracted a top bid of $2,750 by around 11 a.m. Monday.&nbsp;

Swift is scheduled to play six shows at Toronto's Rogers Centre across two weekends — from Nov. 14 to 16 and Nov. 21 to 23, as part of her Eras tour.&nbsp;

The auction closes just before midnight on Nov. 10.&nbsp;

Toronto has unveiled temporary new street signs in time for Taylor Swift’s Eras Tour arrival. “Taylor Swift Way” connects city hall to Rogers Centre, where Swift is set to play six sold-out shows. As CBC’s Clara Pasieka explains, the signs are also a fundraiser for a Toronto-area food bank.

'Taylor Swift Way' signs unveiled downtown, will be auctioned off for charity

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