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Are white noise podcasters messing with Spotify's business model?

CBC Arts | Posted: September 6, 2023 6:35 PM | Last Updated: September 6, 2023

Ashley Carman explains why the tech giant may not have seen the industry-disrupting trend coming

Image | Spotify

Caption: The digital streaming service Spotify is host to millions of songs and artists, both current and from decades past. (Christian Hartmann/Reuters)

Media Audio | Are white noise podcasters messing with Spotify's business model?

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When Spotify decided to invest heavily in podcasting, it may not have anticipated that by doing so, it was inadvertently creating a huge — and expensive — headache.
Bloomberg reporter Ashley Carman(external link) sits down with host Elamin Abdelmahmoud to explain how white noise podcasters have cut into Spotify's annual profits by $38 million dollars — and what the platform is doing about it.
You can listen to the full discussion from today's show on CBC Listen(external link) or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts(external link).
Interview with Ashley Carman produced by Jean Kim.

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