Getting to know you: The B.C. election campaign gets personal

On CBC's podcast The One Thing, reporter Richard Zussman looks at the party leaders' likeability

Image | B.C. Election 2017 Composite

Caption: Liberal Leader Christy Clark, Green Party Leader Andrew Weaver and NDP Leader John Horgan have spent much of the campaign crafting their personal images. (CBC)

When B.C. voters head to the polls on May 9, they'll choose a local representative.
But how voters feel about the three party leaders will also factor heavily in that decision. Leaders' personalities play a role in which parties people choose to vote for.
Liberal Leader Christy Clark, NDP Leader John Horgan and Green Party Leader Andrew Weaver have spent much of the campaign crafting an image of themselves, while their opponents attempt to make personal attacks on their character.
A lot of labels have been thrown around during this 2017 campaign. Horgan is the self-described "mercurial Irishman." Weaver is branded as the former University of Victoria professor in his "ivory tower." Clark is called the "political elitist"working for her corporate donors.
Getting personal. It's The One Thing that made headlines this week on the campaign trail.
The One Thing is a CBC original podcast. Hosted by CBC legislative reporter Richard Zussman, it looks at the one big issue that dominated the election campaign this week in B.C.
In episode four, Zussman talks about the party leaders and the role personality plays in the campaign in the lead-up to the May 9 election.
Listen to episode four of The One Thing here: