When candy maker A.J. Russell created a recipe for puffed wheat bars in 1913, it became a popular dessert. But only in one half of the country. We look at why the west loves them and many in the east have never even heard of the chocolatey treat. This is the history of one Canadian recipe and why early breakfast cereal was invented to prevent sexual arousal (yeah, you read that right). Special thanks to historians Andrea Eidinger and Kesia Kvill for help with this episode. Link to recipe: https://visitreddeer.com/story/the-original-puffed-wheat-square Visit us at: www.cbc.ca/radio/secretlifeofcanada