Kendall Coyne blazed her way through the speed skating skills contest at the 2019 NHL all star break, and her performance is still creating ripples in the proverbial hockey pond today. Girls who watched that high profile performance were inspired to get into the game. Adults were reminded yet again of the intensity and excellence of the women's game in North America. And For Coyne herself, the attention was a watershed in her understanding of how platforms can be used to greater ends. She is a six time IIHF champion, and a gold medallist at Pyeong Chang, so her personal trophy collection needed no further polishing. But seeing the attention that high visibility events can create- spurred the Chicago native to help drive professional women's hockey towards a bigger and better future.