Comedy·OH NO

SOCIAL MEDIA FAIL: Sears Canada's Twitter burned Zellers for going under because nobody told them the news yet

There’s nothing better than a great Twitter insult, and there’s an added element of surprise when a usually staid corporate account gets in on the irreverent action.
(Wikimedia / Mariusz S. Cybulski)

There's nothing better than a great Twitter insult, and there's an added element of surprise when a usually staid corporate account gets in on the irreverent action. The corporate tweeter for the recently-departed Sears Canada should have been a little more informed before starting this losing battle, though.

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