Mumford & Sons to quit music, focus on artisanal jam

LONDON, UK—In a move that has shocked fans, indie-folk darlings Mumford & Sons announced today via their website that they will cease writing and performing music in order to concentrate full-time on their artisanal jam business.

"Super excited by this new chapter," reads the brief message. "See you at the Farmer's Market!"

Reached for comment, founding member Winston Marshall (vocals, banjo) said that the move into making and selling preserves full time has been a long time coming: "To be honest, music has always been kind of a secondary thing for us. What Mumford & Sons really love is carefully pulping fruit, heating it with water and sugar, and jarring it for later consumption."

Marshall went on to describe their jam-making process, which includes the use of a traditional 19th century copper pot (or Mauviel) and strict rules on everything from batch size to ingredients.

"Rest assured, the fruit we use will be as organic and delicious as our harmonies. If you like I Will Wait you'll love our Lavender Fig Compote."

The upcoming Mumford & Sons Jam line includes both sweet and savoury options, and, in keeping with their penchant for appropriating a range of influences, will feature a broad pallet of flavours that covers everything from traditional field berries to hints of allspice, star anise and even black pepper.

One band that may soon be forced to consider other career options is The Plateaus. Can they get it together and write another hit? Watch our new series to find out!