Arts·Group Chat

Sneakerhead culture is on full display with the new movie AIR

Sneakerheads Akil Augustine and Alicia "Ace" West discuss AIR, the new film on basketball legend Michael Jordan and the Nike shoe deal that changed pop culture — and, why Air Jordans remains so iconic.

Akil Augustine and Alicia "Ace" West discuss the movie about the Nike shoe deal that changed pop culture

A businessman with a beard leans back in his chair and puts his bare feet on his desk.
Director Ben Affleck also appears in Air as Phil Knight, the self-made CEO who started Nike by selling shoes out of a car. (Ana Carballosa/Prime)

The greatest shoe brand of all time — The Air Jordan — is getting the biopic treatment.

Matt Damon, Chris Tucker, Viola Davis and Ben Affleck star in the new movie AIR, which follows the story of how Nike made arguably one of the most influential business deals in modern history with then-rookie Michael Jordan.

Sneakerheads Akil Augustine and Alicia "Ace" West join host Elamin Abdelmahmoud to discuss whether the new film is living up to the hype, and why Air Jordans remains so iconic.

WATCH | Official Trailer for AIR:

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.


Panel produced by Ty Callender.