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Arts·Commotion

#BookTok is ready to take things offline

Book lovers have created a vibrant community on TikTok, and now the owner of the social media platform is getting into the publishing business. Author Jael Richardson talks about the tech giant's reported approach so far, and digs into how #BookTok has upended the publishing industry.

Author Jael Richardson talks about TikTok's new plans to get into the publishing business

CBC Arts ·
Cover of each book
The Ottawa Public Library has released a list of its most-requested books of 2022. (Ottawa Public Library/CBC)
9:07#BookTok is branching out into the real world

Book lovers have created a vibrant community on TikTok, affectionaly known and hashtaged by users as #BookTok.

#BookTok has been driving book sales in unprecedented numbers since lockdown in 2020, making household names out of authors like Colleen Hoover, Sarah J. Maas and Madeline Miller.

Now, the owner of the social media platform is getting into the publishing business. Author Jael Richardson stops by Commotion to talk about the tech giant's reported approach so far, and how #BookTok continues to upend the publishing industry.

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.

Interview with Jael Richardson produced by Jane van Koeverden.

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