Arts·Commotion

Are AI YouTubers the future of content creation?

Tech writer Chris Stokel-Walker looks at what AI could mean for the future of video creation and the relationships creators have with their audience.

Tech writer Chris Stokel-Walker discusses YouTuber Kwebbelkop's use of an AI avatar to avoid creator burnout

Jordi Van Den Bussche, a.k.a gaming YouTuber Kwebbelkop, and his AI avatar.
Jordi Van Den Bussche, a.k.a gaming YouTuber Kwebbelkop, and his AI avatar. (Jordi Van Den Bussche via Instagram)

Jordi Van Den Bussche has amassed 15 million subscribers on YouTube with his gaming channel, Kwebbelkop. But now, he says he's facing burnout.

The demand to remain relevant has led him to create what he sees as a solution: an AI replica of himself to be in his videos instead of him.

Tech writer Chris Stokel-Walker joins host Elamin Abdelmahmoud to look at what AI could mean for the future of video creation and what it could mean for the relationships creators have with their audience.

WATCH | Kwebbelkop uses an AI avatar in his latest gaming videos:

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.


Interview with Chris Stokel-Walker produced by Mofe Adeniran and Danielle Grogan.