The computer system that stumbled at the 1996 Olympics

Three business giants -- IBM, Xerox, and Swatch -- teamed up to supply the data journalists needed at the Summer Games in Atlanta. It didn't quite work.

Info '96 was supposed to supply journalists with instant results. It didn't.

Computers at Atlanta Olympics give dismal performance

28 years ago
Duration 2:32
A highly touted method of getting information out gets poor marks from reporters.

For the 1996 Olympics in Atlanta, a high-tech computer system was supposed to supply journalists with up-to-the-minute results while reporting on the Games. 

Problem was, it didn't quite work. 

"Info '96 it's called. And it has three corporate giants behind it," said reporter Keith Boag. 

Created by IBM, Xerox, and Swatch, the system promised to give split-second event results as well as schedules and team information.

But it didn't deliver on that promise.

'No information'

Man in plaid shirt
A journalist said he'd encountered various problems at Olympic games in the past, but not all at once. (The National/CBC Archives)

"Lack of information, wrong information, no information, and too-late information," said a journalist at the media centre where kiosks had been set up.

Officials said they were working on it, but Boag cited examples of system failure like results that didn't show up hours later and nonexistent matches.

"We may have been a little too ambitious," allowed Dick Pound, the Canadian vice president of the International Olympic Committee. 

Person looking at papers on a desk
Some reporters had given up on the computers altogether and used old-fashioned paper handouts to get results. (The National/CBC Archives)

Sifting through piles of paper to get hard copies turned out to be more useful for media, said Boag.

And "a few European broadcasters" were ready to demand a refund for the expensive touch-screen system they'd paid for if it wasn't working soon.

Man in white polo shirt standing in crowd
Besides the computer problem, said reporter Keith Boag, buses for media "broke down a lot" and some camera crews had been barred from events they were accredited for. (The National/CBC Archives)

And then there were more mundane irritations for media: buses that broke down, and accredited camera operators who were blocked from venues.

"The country that likes to think of itself as leading the world into the next century, still hasn't figured out the way some things work in this one," summed up Boag.

person in blue mascot costume
In this July 19, 1995, file photo, Izzy, the mascot of the Olympic Games of Atlanta 1996, dances in front of the Olympic Museum in Lausanne, Switzerland. (Donald Stampfli/Associated Press)

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