'Turbulent times' for Amazon and other 'e-tailers' in 2001

Grocery Gateway was on its way, but other internet commerce sites were having a tough slog in early 2001.

Some online businesses failed, but there were also successes

Dotcoms go bust

24 years ago
Duration 2:12
A number of internet companies have already failed, and the future is uncertain for others in 2001.

As Peter Mansbridge described it on CBC's The National on Jan. 31, 2001, it was "turbulent times for e-tailers."

At the time, there had been "talk of an economic slowdown in the U.S.," he said. 

Some online sellers were already struggling, or even stopping altogether, as reporter Norman Hermant discovered. But at least one business was doing well.

"Grocery shopping, internet-style," Hermant said, as a man was seen unloading a delivery truck for Grocery Gateway.

Online groceries succeeded...

Man with hand truck next to delivery vehicle
Grocery Gateway, an online company that delivered groceries to customers' doors, was a company that was succeeding at e-commerce in 2001. (The National/CBC Archives)

The company, which offered groceries at the click of a mouse, was enthusiastically embraced by customers.

"I think it's the best thing since sliced bread," said a happy recipient after her groceries had been unloaded at her house.

Grocery Gateway's website, trucks, employees and warehouse were all "very expensive costs of doing business," said Hermant. But he described the company's online business as "thriving." 

Not so for Amazon.com, which sold "everything from books to clothes," explained the reporter. Nearly one-fifth of its workforce was facing layoffs.

"The world's largest internet retailer has never made a profit," said Hermant, as worker operations inside an Amazon warehouse were seen. "From last October to January alone, it lost more than $800 million." 

Regardless, Amazon insisted it was going to make money — "eventually," said Hermant.

... Other companies failed

Man speaking while seated in front of computer monitor
Internet consultant Rick Broadhead said companies selling things on the internet could sometimes not have a lot of technical expertise, but not enough knowledge of retail. (The National/CBC Archives)

As further examples of trouble for the dot-com world, Hermant said Disney had been "forced" to shut down its web portal, Go.com, that week. Ditto for MVP.com, a website launched by athletes Wayne Gretzky and Michael Jordan.

"It seems so many dreams just go up in smoke," said Rick Broadhead, described as an internet consultant. 'It's very depressing."

Hermant described the problem in more detail: internet companies that failed tended to focus on the wrong mix of personnel to run things.

"If you're going to sell on the internet, you better have a load of retail experience, you better have a load of business experience," said Broadhead. "Technical experience doesn't cut it."

2001 website
Despite losing more than $800 million in three months, Amazon.com pledged it would eventually turn a profit. (The National/CBC Archives)

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